UBE, an ancestral story 💜

UBE: A TREASURE OF THE PHILIPPINES

In the heart of the Philippines, Ube, this purple yam, is much more than an ingredient: it is a symbol of tradition, sharing and conviviality.

A TRADITION PASSED DOWN FROM GENERATION TO GENERATION

For centuries, ube has been at the heart of Filipino cuisine. It gives rise to Ube Halaya, a creamy and sweet dish lovingly prepared for major celebrations like Christmas or traditional holidays.

A COMFORTING AND MEANINGFUL DRINK

When made into tea, Ube becomes a gentle and soothing infusion. Naturally sweet, its unique taste is difficult to describe… you have to taste it to understand!

HARMONY BETWEEN MODERNITY AND HERITAGE

Today, Ube Halaya is reinventing itself:

• in creamy lattes

• in refreshing iced teas

• accompanied by coconut milk, vanilla or honey

Each sip transports you to the heart of the Philippines. More than a drink, it's a moment of sweetness, a cultural heritage to savor and share.

Savor authenticity. Succumb to tradition. Rediscover Ube.