UBE HALAYA - THE STORY

It all started in Dubai

During a trip to Dubai, we discovered a purple root with a sweet and nutty flavor: UBE. A unique flavor that immediately won us over.

We've always enjoyed drinking something during the day, but we were looking for a healthier alternative to coffee or matcha.

A soft drink, without caffeine, and above all… without impact on iron

Coffee and tea gave us a boost, but they often left us feeling nervous or tired at the end of the day.

Worse still, they slow down iron absorption – a real problem for those of us who have experienced deficiencies.

With ube, we found a caffeine-free, tannin-free drink that respects our energy and health. A drink that doesn't impact our iron levels. It was a no-brainer.

What if we brought the UBE back to France?

A few weeks later, Hasna introduced Rime to ube, who had never been a fan of coffee or matcha.

She had the same crush as us.

That's when we looked at each other and said:

“What if we showed this in France?”

We couldn't find anything authentic... so we created it

Back in Paris, we looked for an ube-based drink.

But everything we found lacked authenticity:

• Taro instead of UBE
• Ultra-processed products
• Complicated recipes to prepare

Nothing simple, nothing faithful to what we had tasted there.

This is how Ube Halaya was born

Our mission is simple:

To offer a drink as good as the one we discovered in Dubai.

• No added sugars
• No unnecessary calories
• Easy to prepare
• And above all: it has no effect on iron – so it is suitable for everyone, even those with anemia.

Much more than a drink

Ube Halaya is not just an alternative to coffee.

It's a moment of sweetness, a source of natural energy, a way to do yourself good without feeling guilty.

It’s our way of taking your taste buds on a journey… without leaving France.